Beech-Nut Naturales Line Extension
Beech Nut Naturales
Line extension with focus on Hispanic audience
R.BIRD developed a unique look for Beech-Nut with this packaging design that appeals to Latino audiences and communicates authentic tropical ingredients through Hispanic sensibilities. New sub-brand is the Latino cousin to Stage 2 line of baby foods.
Why?
- engage Latino mothers with ingredients that appeal to them
- build a strong link between existing product line and new flavor offerings
- leverage the design sensibilities of Latino consumers
Did you notice?
- new illustration and design styles
- color palette references known Latino food brands and builds familiarity with Beech-Nut.
An R.BIRD Note
Beech-Nut has gone beyond the typical ingredients and developed balanced, home style recipes for Latino babies.
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