Baby Magic Brand & Product Innovation
Brand innovation and complete packaging design makeover for leading baby skin care line
While many new mothers would receive Baby Magic products as gifts, few were compelled to use the dowdy looking products.
When retailers and customers alike are asking for improvements, it's time for something dramatic.
Playtex & R.BIRD completely reinvented an aging Baby Magic brand, its promises, mark and packaging design with "Today's Mom" appeal in mind.
Clean, simple graphics, a sleeker bottle shape and new color palette communicate quickly and reposition the brand perfectly.
What’s new?
Everything! - New bottle, brand mark and graphics along with product formulations, fragances and benefits.
Why?
Intensive consumer research revealed reasons for declining sales. Loyal Baby Magic customers desired significant changes and benefits from the brand.
Did you notice?
- Sleek, one-hand-use, bottle shape
- Less Magic, More Science!
- Overall look is lighter and cleaner
Creative team:
R.BIRD
http://www.RBIRD.com
Silver Stork
http://www.silverstork.com
Synectics
http://www.synectics.com
An R.BIRD Note
Consumers’ desire for more and more efficacious products allowed Baby Magic to shed some of the fluff and focus on real benefits.
See Also:
American Graphic Design Award
Packaging Design: Successful Product Branding from Concept to Shelf
Client Playtex Products
Brand Baby Magic
Industry Baby Care & Feeding, Personal Care Products
Scope of Work
