Amaya Latina Personal Care Brand Innovation
Branding strategy, naming, packaging design and structure for Latina personal care line.
The Amaya™ brand is our response to the question, "What might a line of personal care products designed specifically for appeal to the Latina/Hispanic consumer look like?"
We've published our Phase I creative results for you to see.
R.BIRD Amaya™ PROCEDE® (PDF)
[UPDATE] Amaya: Realization
See also, Ask Marivi, a blog we started in 2001 to open a dialog with the design and marketing community about what it means to design for Latino/Hispanic appeal... not simply translation, but visual connections.
¿Ask Marivi? Weblog
Client R.BIRD & Company
Industry Personal Care Products
Download this PDF to see how we created the Amaya brand with our PROCEDE process.