Baby Magic Brand & Product Innovation

While many new mothers would receive Baby Magic products as gifts, few were compelled to use the dowdy looking products.

When retailers and customers alike are asking for improvements, it's time for something dramatic. Playtex & RBIRD completely reinvent an aging Baby Magic brand, its promises, mark and packaging with "Today's Mom" appeal in mind.

Clean, simple graphics, a sleeker bottle shape and new color palette communicate quickly and reposition the brand perfectly.

Creative team:

R.BIRD
http://www.RBIRD.com

Silver Stork
http://www.silverstork.com

Synectics
http://www.synectics.com

 

See Also
Client: Playtex Products
Brand: Baby Magic
Category/Industry: Baby Care & Feeding
Service: Brand & Package Redesign, Brand Strategy, Form & Structure, Name Building, Product Innovation