Designing Brand Corporate & Net ID
Patterns: Now in Book form and magazines
Armed with digital cameras and note pads, our designers visit retail environments to photograph and observe product packaging on shelf in search of common design threads and competitive opportunities. If you’re a brand manager, marketing professional, package designer or student, Patterns is for you.
Patterns: The Book
“An awesome collection of packaging designs taken from the shelves of grocery stores, well photographed and analysed for their effectiveness. It is a must read for anyone interested in packaging design and branding.”
This 220-page, full-color textbook is an indexed compendium of R.BIRD Patterns reports published between 2002 and 2007.
80 Pages Free
at Issuu.com
Before you buy:
Preview more than 80 pages of the Patterns book at Issuu.com.
See excerpts from all reports. Zoom in on detail, print pages out, even download the entire preview as a PDF to get a closer look at what's inside.
Only in the 220-page Book and New Report Magazines:
11 New ObservationsFor each product category, we've referenced current, 2009 packaging to add one fresh, new observation and response. *These new observations are only available in the paid print and PDF publications. |
145 Gallery ImagesFor 2009, we've gone back out into the stores and captured new images of category packaging on store shelves. Each category report has up to 24 new images, from which you can form your own observations and responses. *These image galleries are found only in the paid print and PDF publications. |
347 Brand IndexMore than 300 Brands are referenced across 11 Reports and we've added a Brand Index to each report and the book to make it easy for you to find them. *Only the paid print and PDF publications are indexed. |
167 Keyword IndexWondering how "flavor" concepts are commonly presented? Now you can zero in on any of 167 keyword concepts across 11 reports. *Only in the paid print and PDF publications. |
What’s in the Book?
- 11 category reports
- 347 brands
- 817 packaging photos
- 149 observations
- 145 gallery images
- 167 indexed keywords
11 Category Reports
- Tea
- Crunch
- Razors for Women
- Juice
- Energy Drinks
- Coffee
- Low-Carb Living
- Sliced Bread
- Children’s Cold Medicine
- Rice
- Organizers & Calculators
- (also available individually)
Readers Say:
“Studies from the point of view of shoppers trying to zero in on a purchase and pluck just the right product from an ocean of options.”
- vp global marketing“Multiple brands in big, eye-catching photographs, accompanied by a pithy summary and recommendations. This is useful eye candy: seeing how others represent concepts like 'crunch' can help you avoid cliches or jog your brain when you’re at a loss.”
- marketing agency“Patterns brilliantly elevates seemingly mundane categories by exploring all of the exciting detail and complexity in visually simple and workmanlike reports.”
- international marketing executive“Insightful and well-executed.”
- Jason Fried, 37signals“I can't get enough of stuff like this.”
- Ocupop
