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Patterns: The Secrets of Packaging Design Success
Armed with digital cameras and note pads, our packaging designers have visited retail environments to photograph and observe consumer product packaging on shelf in search of common design threads and competitive opportunities. If you’re a brand manager, marketing professional, package designer or student, “Patterns” was written for you.
Patterns: The Book
“An awesome collection of packaging designs taken from the shelves of grocery stores, well photographed and analyzed for their effectiveness. It is a must read for anyone interested in packaging design and branding strategies.”
This 220-page, full-color textbook is an indexed compendium of R.BIRD Patterns reports published between 2002 and 2007.
80 Pages Free
at Issuu.com
Before you buy:
Preview more than 80 pages of the Patterns book at Issuu.com.
See excerpts from all packaging design reports. Zoom in on detail, print pages out, even download the entire preview as a PDF to get a closer look at what's inside.
Insider insights in the 220-page Book and Report Magazines:
More New ObservationsFor each consumer product category, we've added new packaging design references, fresh observations and responses. |
New Gallery ImagesWe've gone back out into the stores and captured new images of category packaging design on store shelves. Each category report has up to 24 new images, from which you can form your own observations and responses. |
Brand IndexMore than 300 Brands are referenced across 11 Reports and we've added a Brand Index to each report and the book to make it easy for you to find them. |
Keyword IndexWondering how "flavor" concepts are commonly presented? Now you can zero in on any of 167 keyword concepts across 11 reports. |
What’s in the Book?
- 11 category reports
- 347 brands
- 817 packaging photos
- 149 observations
- 145 gallery images
- 167 indexed keywords
11 Category Reports
- Tea
- Crunch
- Razors for Women
- Juice
- Energy Drinks
- Coffee
- Low-Carb Living
- Sliced Bread
- Children’s Cold Medicine
- Rice
- Organizers & Calculators
- (also available individually)
Readers Say:
“Studies from the point of view of shoppers trying to zero in on a purchase and pluck just the right product from an ocean of options.”
- vp global marketing“Multiple brands in big, eye-catching photographs, accompanied by a pithy summary and recommendations. This is useful eye candy: seeing how others represent concepts like 'crunch' can help you avoid cliches or jog your brain when you’re at a loss.”
- marketing agency“Patterns brilliantly elevates seemingly mundane categories by exploring all of the exciting detail and complexity in visually simple and workmanlike reports.”
- international marketing executive“Insightful and well-executed.”
- Jason Fried, 37signals“I can't get enough of stuff like this.”
- Ocupop
