R.BIRD | Packaging - Branding - Strategies

Brand Identity - Package Design - Strategy »

Now in the iBookstore for iPad

Armed with digital cameras and note pads, our packaging designers have visited retail environments to photograph and observe consumer product packaging on shelf in search of common design threads and competitive opportunities. If you’re a brand manager, marketing professional, package designer or student, “Patterns” was written for you.

Patterns Book - Buy Now

Patterns: The Book

 

“An awesome collection of packaging designs taken from the shelves of grocery stores, well photographed and analyzed for their effectiveness. It is a must read for anyone interested in packaging design and branding strategies.”


PDF Book $9

iBook for iPad $11.99

Printed Book $59

This 220-page, full-color textbook is an indexed compendium of R.BIRD Patterns reports published between 2002 and 2007, updated in 2009.

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Before you buy:

Preview 40 pages of the Patterns book at Issuu.com.

See excerpts from all packaging design reports. Zoom in on detail, print pages out, even download the entire preview as a PDF to get a closer look at what's inside.

Insider insights in the 220-page Book and Report Magazines:

11 New Observations in Packaging Design

More New Observations

For each consumer product category, we've added new packaging design references, fresh observations and responses.

145 New Packaging Design Images in Gallery

New Gallery Images

We've gone back out into the stores and captured new images of category packaging design on store shelves. Each category report has up to 24 new images, from which you can form your own observations and responses.

New Index with 347 Packaging Design Brands

Brand Index

More than 300 Brands are referenced across 11 Reports and we've added a Brand Index to each report and the book to make it easy for you to find them.

New Visual Keyword Index

Keyword Index

Wondering how "flavor" concepts are commonly presented? Now you can zero in on any of 167 keyword concepts across 11 reports.

What’s in the Book?

  • 11 category reports
  • 347 brands
  • 817 packaging photos
  • 149 observations
  • 145 gallery images
  • 167 indexed keywords

11 Category Reports

  1. Tea
  2. Crunch
  3. Razors for Women
  4. Juice
  5. Energy Drinks
  6. Coffee
  7. Low-Carb Living
  8. Sliced Bread
  9. Children’s Cold Medicine
  10. Rice
  11. Organizers & Calculators
  12. (also available individually)

Readers Say:

“Studies from the point of view of shoppers trying to zero in on a purchase and pluck just the right product from an ocean of options.”

- vp global marketing

“Multiple brands in big, eye-catching photographs, accompanied by a pithy summary and recommendations. This is useful eye candy: seeing how others represent concepts like 'crunch' can help you avoid cliches or jog your brain when you’re at a loss.”

- marketing agency

“Patterns brilliantly elevates seemingly mundane categories by exploring all of the exciting detail and complexity in visually simple and workmanlike reports.”

- international marketing executive

“Insightful and well-executed.”

- Jason Fried, 37signals

“I can't get enough of stuff like this.”

- Ocupop

Citings

Patterns™ reports and magazines are available individually.

Each of the category reports is available in print and PDF.

Patterns: Paints & Coatings (new)

111 brands, including: Behr, Benjamin Moore, Martha Stewart, Cabot, Devoe, Glidden, Olympic, Mythic, Rust-Oleum, Thompson's, PPG, Valspar, Sherwin-Williams... and many more. Marketing secrets and packaging design tips, including:

  • 157 product photos
  • 23 observations & responses
  • 180 keywords & brands indexed

(Please note: This report is not yet included in the Patterns Book)

Buy the PDF $6

Patterns: Tea

65 brands, including: Adagio, Arizona, Bag Ladies, BeauCoup, Bigelow, Celestial Seasonings, Choice, Crate and Barrel, Crystal Light, Enviga, Good Earth, Harney & Sons, and more. Marketing secrets and packaging design tips, including:

  • 104 product photos
  • 21 observations & responses
  • 24 new gallery images
  • 134 keywords & brands indexed

Buy the PDF $3

Patterns: Energy Drinks

45 brands, including: AMP, Arizona Tea, Blast, Burn, Elements, Extreme Energy Shot, Go Fast, Hyper, Impulse, Jones, KMX, Mad-Crock, Monster Energy, Mountain Dew, Piranha, Red Bull, Shredder, Skaterade, SoBe, Stacker 2, Starbucks, Tunnel, Venom, and more. Marketing secrets and packaging design tips, including:

  • 70 product photos
  • 12 observations & responses
  • 22 new gallery images
  • 73 keywords & brands indexed

Buy the PDF $3

Patterns: Crunch

57 brands, including: Back to Nature, Ben & Jerry, Blue Bunny, Butterfinger Crisp, Cap'n Crunch, Caribou Coffee, Cary's, Cascadian Farm, Cheese Nips, Cheetos, Cocoa Pebbles, and more. Marketing secrets and packaging design tips, including:

  • 73 product photos
  • 16 observations & responses
  • 11 new gallery images
  • 93 keywords & brands indexed

Buy the PDF $3

Patterns: Razors for Women

BIC, Gillette, Noxzema, Schick, Bikini, Comfort 3, Divine, Excel, Intuition, Sensor, Silk Effects, Soleil, Venus, Xtreme, and more. Marketing secrets and packaging design tips, including:

  • 55 product photos
  • 10 observations & responses
  • 11 new gallery images
  • 39 keywords & brands indexed

Buy the PDF $3

Patterns: Juice

34 brands, including: CapriSun, Countrytime, Dole, Hawaiian Punch, Hi-C, Juicy Juice, Kool-Aid, Mauna Lai, Minute Maid, Mott's, Natucket Nectars, Ocean Spray, POM, Tropicana, and more. Marketing secrets and packaging design tips, including:

  • 77 product photos
  • 13 observations & responses
  • 13 new gallery images
  • 56 keywords & brands indexed

Buy the PDF $3

Patterns: Coffee

40 brands, including: Bustelo, Goya, Chock Full o' Nuts, Eight O'Clock Coffee, Folgers, Green Mountain, Hills Bros, JavaNa, Maxwell House, Nescafe, New England, Newman's Own, Starbucks, Yuban, and more. Marketing secrets and packaging design tips, including:

  • 108 product photos
  • 15 observations & responses
  • 10 new gallery images
  • 65 keywords & brands indexed

Buy the PDF $3

Patterns: Low-Carb Living

49 brands, including: Arnold, Atkins, Carb Conscious, Crab Control, Carb Countdown, Carb Counting, Carb Fit, Carb Options, Carb Solutions, Carb Well, Heinz, Kraft, Lean Cuisine, Mueller's, Skippy, Smart Ones, and more. Marketing secrets and packaging design tips, including:

  • 70 product photos
  • 13 observations & responses
  • 13 new gallery images
  • 69 keywords & brands indexed

Buy the PDF $3

Patterns: Sliced Bread

Arnold, Home Pride, Martin's, D'Italiano, Wonder, Vermont Bread Company, Beefsteak, Pepperidge Farm, Sun-Maid, Levy's, Country Kitchen, and more. Marketing secrets and packaging design tips, including:

  • 80 product photos
  • 12 observations & responses
  • 12 new gallery images
  • 35 keywords & brands indexed

Buy the PDF $3

Patterns: Children’s Cold Medicine

Tylenol, Sudafed, Dimetapp, PediaCare, Motrin, Little Colds, ElixSure, Robitussin, Triaminic, Advil, Stop&Shop, Benadryl, Vicks, and more. Marketing secrets and packaging design tips, including:

  • 72 product photos
  • 14 observations & responses
  • new gallery images
  • 36 keywords & brands indexed

Buy the PDF $3

Patterns: Rice

Patterns: Rice report Features 24 brands, including: Uncle Ben's, Success, Minute, Rice-A-Roni, Carolina, Zatarains, Goya, Lipton, Buitoni, Near East, Marrakesh Express, Seeds of Change, and more. Marketing secrets and packaging design tips, including:

  • 71 product photos
  • 12 observations & responses
  • new gallery images
  • 48 keywords & brands indexed

Buy the PDF $3

Patterns: Organizers & Calculators

Patterns: Organizers & Calculators report includes: Sharp, Casio, Texas Instruments, Franklin, Xerox, Rolodex, and more. Marketing secrets and packaging design tips, including:

  • 37 product photos
  • 12 observations & responses
  • 13 new gallery images
  • 28 keywords & brands indexed

Buy the PDF $3