I just came back from ad:tech Miami 2007 conference. Weather was good, not to hot, not too cool, perfect I would say, and location: amazing! beautiful art deco building hotels and inviting light sanded beaches which I seriously recommend visiting.
The conference was packed. I overheard the event had an approximately 1950 attendants as of June 25, which for a Hispanic/Latino event is a huge number. A good number of people from came Latin America and the rest I believe from the US. I was surrounded I have to say by “la crème de la creme” in this conference. Most attendees had a very important role in their companies (I could read in the badges) and of course the event had top panelists like Fernando Madeira, CEO of Terra Networks.
I have to say after being surrounded and talking in Spanish to so many people of so many Latin countries, (with a trendy Spanish song on the background) made me feel totally identified, connected and very proud of my Hispanic heritage.
There were plenty of interesting sessions to choose to go to, but Keynotes where the best of the conference. However I have to say that the one with “CNN’s en Español” News Anchor Alberto Padilla interviewing Shawn Gold, Senior VP of Marketing and Content at MySpace.com left me a bit wishing they had been more proactive and quick in their interaction. There was too much to talk about in so little 60 minutes. I felt there was a lot to be said in regard of MySpace’s efforts to target the Hispanic market, but that was barely spoken. A good complement to the interview would have been to have an employee from MySpace Latin America talking about what they are doing about content.
Anyway there were two parties after each day that attendees had the opportunity to go and socialize and have fun and of course talk about the event, but I had a plane to catch to NY Wednesday night so I missed the best party at Nikki Beach.