When In Doubt: Squint

Squint. It works every time.

We’ve just been able to publish one of our Patterns™ reports on Razors for Women.

In its color observation, we’ve used a very simple technique to discover where an on-shelf opportunity might exist to differentiate. Squint. Or, take your bi-, tri-focals off.

Where do you see the color opportunity here?

There are 1 comments so far | Post a comment

Jeff L said:

Green or white would stand out the best based upon your picture. It’s an interesting method, by removing all the other noise until you are left with only the color it does certainly make it painfully obvious which colors dominate.

btw, nice to see some updates here again.

Post a comment

Comment Notice:
R.BIRD & Company, Inc. reserves the right to monitor content posted on the Service, and to modify or remove any messages or postings that it deems, in its sole discretion, to be abusive, defamatory, in violation of the copyright, trademark right, or other intellectual property right of any third party, or otherwise inappropriate for the Service. Notwithstanding the foregoing, R.BIRD is not obligated to take any such actions, and will not be responsible or liable for content posted by any subscriber in any forum, message board, or other area within the Service.

About Design is produced by R.BIRD, a New York identity and design consulting firm with more than 25 years of experience creating brand identity, packaging, corporate identity, and more...