R.BIRD in Graphis Branding USA 4

8-page excerpt from Graphis compendium Branding USA 4 featuring work and process of brand identity design firm R.BIRD. Published 2011.

R.BIRD in Graphis Designers USA 3

8-page excerpt from the compendium, “Graphis Designers USA 3,” featuring visual snapshots in a direct and powerful representation of our creative process, PROCEDE.^® Everything you expect. Nothing you've seen. And more.

R.BIRD in Graphis Branding USA 3

8-page excerpt from Graphis compendium, "Branding USA 3," featuring works in brand identity, corporate identity and package design from R.BIRD.

Patterns: about design in consumer packaging

A preview of 40 pages from the 220-page book. Armed with digital cameras and note pads, our designers visit retail environments to photograph and observe product packaging on shelf in search of common design threads and opportunities. If you're a brand manager, marketing professional, package designer or student, Patterns is for you.

Patterns is now a 220-page book available in PDF of printed form. Individual category reports are also available. More information...  
Now available as a multi-touch iBook for the iPad in the iTunes bookstore.

How PROCEDE® Scales to Meet Your Needs

Overview of the creative process, PROCEDE®, developed at R.BIRD to discover new opportunities for brand positioning and greater possibilities in package design, with actionable results. Includes answers to the question, "How much?"

PROCEDE Sample Phase I Creative Document

This is an actual PROCEDE results document taken from a live client project (entry-level B; edited). Though, no two project results are the same, this example shows what can be expected in a real-life situation.

R.BIRD Brand & Package 2007

Thumbnail overview of works in brand identity and package design from R.BIRD Portfolio. Published 2007.

R.BIRD Brand & Package 2004

Thumbnail overview of works in brand identity and package design from R.BIRD portfolio. Published 2004.

Principles of PROCEDE

Not all projects are created equal. Regardless of scope or budget, every R.BIRD project embraces the principles that built our process, PROCEDE. This document lists these principles.