Downloadable information on the processes and works of R.BIRD
Patterns: about design in consumer packaging
A preview of 40 pages from the 220-page book. Armed with digital cameras and note pads, our designers visit retail environments to photograph and observe product packaging on shelf in search of common design threads and opportunities. If you're a brand manager, marketing professional, package designer or student, Patterns is for you.
Patterns is now a 220-page book available in PDF of printed form. Individual category reports are also available. More information...
Now available as a multi-touch iBook for the iPad in the iTunes bookstore.
How PROCEDE® Scales to Meet Your Needs
Overview of the creative process, PROCEDE®, developed at R.BIRD to discover new opportunities for brand positioning and greater possibilities in package design, with actionable results. Includes answers to the question, "How much?"
PROCEDE Sample Phase I Creative Document
This is an actual PROCEDE results document taken from a live client project (entry-level B; edited). Though, no two project results are the same, this example shows what can be expected in a real-life situation.
Principles of PROCEDE
Not all projects are created equal. Regardless of scope or budget, every R.BIRD project embraces the principles that built our process, PROCEDE. This document lists these principles.